We are into the final few days of the 2010 Assilah Festival and URBN‘s first experience of doing what we do at a festival. Some valuable lessons learned and some great ideas for future projects emerging. Turnkey media solutions will become more relevant as ‘old’ or ‘big’ media is just too slow to react to this ever changing landscape.

This was apparent at Assilah. TV stations taking 30 minutes to set up shots and lighting, then hours to edit and send content back to Abu Dhabi. We filmed on our Flip camera, edited on its software and had it online in under 30 minutes. Content is still king – but adaptability needs to be married to that. Journalists will need to be able to write, edit, film, take photos, record podcasts, use social media, do external PR and get the story, all the while operating with no more than a laptop, smart-phone, Flip camera and digital camera.

Exciting times. And some interesting URBN announcements to come. In the meantime, a piece I wrote for the ‘old’ media, The National.