Magforum reports that Cosmo are going to carry a section for men in its November issue. Not really sure what the point of this move it – presumably its to attract advertisers. But men read Cosmo as it is, they do not need a sub-Esquire insert to make it more palatable. NatMags tried this 30 years ago – it didn’t work then, and editorially at least, its hard to see it working now.

Speaking of men’s mags, I saw a magazine called Fantastic Man in Borders the other day. My first thought was that it was a local magazine – never a good sign – but turns out it is published in Europe. Not quite sure how I feel about it yet. Front page does nothing for me although the finish is beautiful – similar to TMF’s Thai Airway’s inflight, Sawasdee.

It tries to be high-end without appearing to try to be high-end, but fails miserably. Interview with Tyler Brule was a missed opportunity with the writer’s first person observations extremely irritating. While some of the design works – nice FOB piece on the Biro – a lot of it doesn’t and the weird use of upper case for names and brands gets annoying.

Maybe it will grow on me, but so far, it’s anything but fantastic.