ITP has launched the Middle East version of Esquire and made a pretty good go at it for its first issue. Its got the license from the US, not the UK, so it mimics the US style in graphics and takes a fair bit of their content, but there are some original features and front of book pieces. My only problem with the two main original features is that one was a phone interview and the second (about Uday Hussein’s body double) is just a variety of passages from the guys books. Otherwise, it looks and feels right and might sound the death knell for IQ and 4Men unless both get their act together and fast.